This Valentine’s Day, love has a new language! Gift your loved ones something meaningful and precious with CaratLane’s new Valentine’s Day Collection, ‘The New Expressions of Love’. Every design comes with a unique expression. Crafted in gold to appeal to the emoji-speaking, meme-sharing millennials of today, the designs are fun, upbeat and self-expressive – making them truly the new age ecards. They also come in a special package that features one-liners that showcase the unique meaning behind each design.
CaratLane – a Tanishq partnership, India’s first omnichannel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.
With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.
CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 32 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality. Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire.
To know more about the brand click here.
“With prices starting from Rs. 4500, they are a fail-safe Valentine’s gift – equal parts thoughtful and precious!” said Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane. The collection has an assortment of over 70 designs featuring pendants, rings, bracelets, necklaces and earrings in 14kt and 18kt gold.
The highlights of the collection include leather strapped Hinglish bracelets which use a combination of English and Hindi scripts to form a word, ‘you captured my heart’ earrings which feature pixelated hearts, a ‘let’s go places’ pendant which features footsteps, and a range of rings that feature romantic texts at the back as well as flexi rings which comprises stylish free size rings.
CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.
Explore the collection here: https://www.caratlane.com/jewellery/new+expression+of+love.html
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