Inspired By Nature’s Own Poetry, CaratLane Launches ‘Fleur’

Hey everyone!!!

Drawing inspiration from nature’s symbol of love, flowers, CaratLane, India’s leading omni-channel jewellery brand launches the ‘Fleur’ collection which captures flowers in their purest form. Each design features the exquisite folds of petals delicately forged in gold with diamonds. The entire ensemble reflects the momentary, yet alluring forms of a flower as it blossoms from a bud to a full bloom!

“It’s a vibrant floral celebration, with unique finishes and two-toned accents, designed to create a medley of fine artistry and the raw beauty of flowers. With unique texturing and modulations, our designers have made the symbol of love even more eternal.” said Aakrosh Sharma, SVP, Merchandising & Fulfilment, CaratLane.

The collection has 42 designs comprising rings, earrings, necklaces and pendants. It is crafted in 18Kt yellow, white and rose gold with diamonds, starting at Rs. 7,500.

Explore the collection here:

About Brand:

CaratLane – a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 36 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on.

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