SleepyCat- India’s First Box Mattress

Hey everyone!!!

They say “Sleep is the best meditation” Keeping that in mind here comes SleepyCat, India’s first box mattress company. Started by 29-year old, Kabir Siddiq in August 2017, the company aims to simplify the entire process of buying a mattress.

About Brand:

To know more about the brand click here.

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Mr. Kabir Siddiq is Founder & CEO of ‘SleepyCat’, India’s only box mattress company.

A graduate from the Indiana University, USA, with a double major in Economics and Telecommunications, Kabir started his career in Investment Banking in Mumbai. However, after 5 years, he was drawn towards entrepreneurship and he joined his family business which was related to the furniture industry, mainly large projects hotel and office furniture.

During the same period, he won the distributorship account for traditional mattresses in Eastern India. This gave him a window into the numerous steps involved from manufacturing the mattress   to the moment it reaches the customer. The customer, he realized, was often confused by the variety and ended up buying mattresses that they hated.

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Kabir started ‘SleepyCat’ in the year 2017, with a vision to reduce the hassles of buying a mattress. “Innovative, Fun & Simple” were the key words of SleepyCat – The Mattress in a Box.

He extensively researched the process of mattress manufacturing and consumer behavior before delving into manufacturing SleepyCat.

SleepyCat debuted on Amazon Launchpad in August 2017, as a trial to test the market and sold over 30 mattresses just in its first week.

Apart from being a passionate entrepreneur and retailer, he is also fond of sports such golf, football, swimming, running etc. and loves travelling.

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What is a Box Mattress?

Box mattresses use advanced technology to easily roll-pack the mattress into a box that is one-third of its normal size. SleepyCat box mattress comes compressed, rolled, and shipped straight to your door in a box that is easy to handle and is a convenient solution to the overwhelming mattress shopping experience.  The concept first originated in widely in America and is seen disrupting the traditional mattress industry all over the world now.

Kabir believed that the process of buying a mattress today has gotten extremely complicated, with a lot of fact and fiction confusing the buyer. SleepyCat, thereby, focusses on the four key factors that affect a person’s sleep: comfort, support, temperature and durability, and simplifies the process of mattress buying.

Sleepy Cat Mattress:
The SleepyCat mattress, which is available in all the standard sizes, has 1-inch of gel-memory foam and a 5-inch durable high – density base foam to provide support and bounce. It also comes with a zipper outer cover so it is easy to clean.

SleepyCat mattresses, which are sold exclusively on Amazon, are available with a 30-day trial period.

The mattress is cost-effective compared to other traditional mattress companies, cuts out all the middleman cost involved and the mattress is delivered straight from the factory to your doorstep.

The vision of SleepyCat is not only limited to selling mattress to their consumers but believes in contributing back to the society. They help people in need by donating one in every ten mattresses that they sell.

 

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Hope you all did find this post helpful and would give it a try.Let me know if you have questions and queries to ask!!

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Neha

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