Rediscover the Art on a Canvas of Gold this Akshaya Tritiya!
Drawing inspiration from a spiritually significant, 2500-year-old art form from Mithila in Bihar, CaratLane, India’s leading omni-channel jeweller launches the magnificent Madhubani Collection this Akshaya Tritiya. The designs with elements such as peacocks, parrots, lotuses etc. exhibit a blend of exquisite artistry and nature’s many colours to capture the aura of Madhubani painting.
“The designs in this collection will captivate the heart of today’s trendy young women. The Madhubani Collection is a striking reflection of the modern recreation of this art: our designers and master craftsmen have used laser-cut techniques and colourful gemstones to convert Madhubani Art into a fun, refreshing collection,” said Aakrosh Sharma, SVP, Merchandising & Fulfilment, CaratLane.
Crafted in 18kt yellow and rose gold with diamonds and gemstones, the collection comprises a whole new range of rings, earrings, necklaces and bracelets. From everyday wear to statement making designs this collection is a mix of rich cultural heritage and nature’s extravaganza just like a Madhubani painting.
Prices start at Rest. 7,960
CaratLane – a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by MithunSacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.
With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweler Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st century jewellery brand.
CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 36 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 25% over retail costs to customers, while continuing to give the best quality.
To know more about the brand click here.
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