To ring in the festive season, CaratLane, India’s leading omni-channel jewellery brand unveiled its latest collection ‘Weave’, which is its most glamorous tribute to gold. Bringing together the simplicity of weave and the glamour of gold in contemporary silhouettes, this collection has something for everyone.
The designs are meticulously crafted with gorgeous interlaced golden thread and strokes of diamond. There are earrings in plain weave, cocktail rings in twill and bracelets in entwined weave. Chic and modern, each design celebrates this understated essential with a glamorous twist.
“Using the state of the art 3-D technique, our designers have given a very modern tribute to our favorite metal, gold and have brought our intricate yet abstract vision to life. We have an ensemble of designs comprising rings, earrings, pendants, and bracelets set in 18Kt Yellow & Rose Gold to get your glamour quotient up by several notches”, said Pradnya Mhaske, AGM, Merchandising & Design, CaratLane.
The collection has 34 designs consisting of rings, earrings, pendants, and bracelets set in 18Kt Yellow & Rose Gold, starting at 13,500.
CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable.
As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.
CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has 44 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality.
Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire.
To know more about the brand click here.
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